I report and link. You decide. - BJon
Some trust in chariots, and some in horses: but we will remember the name of the LORD our God. - Psalms 20:7
From a New York Times David Brooks op-ed, The Education of McCain:
The Education of McCain [/] By DAVID BROOKS [/] Op-Ed Columnist [/] August 19, 2008
On Tuesdays, Senate Republicans hold a weekly policy lunch. The party leaders often hand out a Message of the Week that the senators are supposed to repeat at every opportunity. Sometimes there will be a pollster offering data that supposedly demonstrates the brilliance of the message and why it will lead to political nirvana.
John McCain generally spends the lunches at a table with a gang of fellow ne’er-do-wells. He cracks jokes, razzes the speaker and generally ridicules the whole proceeding. Then he takes the paper with the Message of the Week back to his office. He tosses it on the desk of some staffer with a sarcastic comment like: “Here’s your message. Learn it. Love it. Live it.”
This sort of behavior has been part of McCain’s long-running rebellion against the stupidity of modern partisanship. In a thousand ways, he has tried to preserve some sense of self-respect in a sea of pandering pomposity. He’s done it through self-mockery, by talking endlessly about his own embarrassing lapses and by keeping up a running patter on the absurdity all around. He’s done it by breaking frequently from his own party to cut serious deals with people like Ted Kennedy and Russ Feingold. He’s done it with his own frantic and freewheeling style, which was unpredictable, untamed and, at some level, unprofessional.
When McCain and his team set out to win the presidency in 2008, they hoped to run a campaign with this sort of spirit. McCain would venture forth on the back of his bus, going places other Republicans don’t go, saying things politicians don’t say, offering the country the vision of a different kind of politics — free of circus antics — in which serious people sacrifice for serious things.
It hasn’t turned out that way. McCain hasn’t been able to run the campaign he had envisioned. Instead, he and his staff have been given an education by events.
McCain started out with the same sort of kibitzing campaign style that he used to woo the press back in 2000. It didn’t work. This time there were too many cameras around and too many 25-year-old reporters and producers seizing on every odd comment to set off little blog scandals. [/] McCain started out with the same sort of improvised campaign events he’d used his entire career, in which he’d begin by riffing off of whatever stories were in the paper that day. It didn’t work. The campaign lacked focus. No message was consistent enough to penetrate through the national clutter.
McCain started his general-election campaign in poverty-stricken areas of the South and Midwest. He went through towns where most Republicans fear to tread and said things most wouldn’t say. It didn’t work. The poverty tour got very little coverage on the network news. McCain and his advisers realized the only way they could get TV attention was by talking about the subject that interested reporters most: Barack Obama.
McCain started with grand ideas about breaking the mold of modern politics. He and Obama would tour the country together doing joint town meetings. He would pick a postpartisan running mate, like Joe Lieberman. He would make a dramatic promise, like vowing to serve for only one totally nonpolitical term. So far it hasn’t worked. Obama vetoed the town meeting idea. The issue is not closed, but G.O.P. leaders are resisting a cross-party pick like Lieberman.
McCain and his advisers have been compelled to adjust to the hostile environment around them. They have been compelled, at least in their telling, to abandon the campaign they had hoped to run. Now they are running a much more conventional race, the kind McCain himself used to ridicule.
The man who lampooned the Message of the Week is now relentlessly on message (as observers of his fine performance at Saddleback Church can attest). The man who hopes to inspire a new generation of Americans now attacks Obama daily. It is the only way he can get the networks to pay attention.
Some old McCain hands are dismayed. John Weaver, the former staff member who helped run the old McCain operation, argues that this campaign does not do justice to the man. The current advisers say they have no choice. They didn’t choose the circumstances of this race. Their job is to cope with them.
And the inescapable fact is: It is working. Everyone said McCain would be down by double digits at this point. He’s nearly even. Everyone said he’d be vastly outspent. That hasn’t happened. A long-shot candidacy now seems entirely plausible.
As the McCain’s campaign has become more conventional, his political prospects have soared. Both he and Obama had visions of upending the system. Maybe in office, one of them will still be able to do that. But at least on the campaign trail, the system is winning. [My ellipses and emphasis]
