As Gabriel Heater, of happy memory, used to say on the radio.
From a Yahoo! AP article, Gibson Guitar Buys Venue Naming Rights :
LOS ANGELES - Universal Studios has sold naming rights to its Universal Amphitheatre concert venue to Gibson Guitar Corp. in a 10-year deal valued at more than $14 million, the companies announced Monday.I could immediately foresee the announcement of a performance of the Verdi’s Requiem Mass in the Gibson Guitar Amphitheatre. A dissonant sound, undoubtedly.
The 33-year-old theater will be called "The Gibson Amphitheatre at Universal Citywalk" for an 18-month transition period, after which the name will be shortened to "The Gibson Amphitheatre."Every now and then, the titans of our great entertainment industry show some sense.
A Gibson Guitar Garden will also be built and be used to honor artists and host visitors.We rejoice that the Gibson Guitar, the foundation of the great Gibson Nashville music empire, is not forgotten.